Increase your conversion rates

Persuading someone to follow through on a purchase can be a difficult task, especially with all the industry competition. No matter what kind of business you’re running, everyone needs a little direction when they’re striving to set goals and timelines. That being said, as an e-commerce business owner on the hunt to achieve your goals, you need to get customers to your website that are ready to take action. That’s why it’s paramount for you to establish a strategy if you’re hoping to increase or maintain your climbing conversion rates.

Limit your fields

When you’re hoping for browsing customers to take action when visiting your website, why not help increase your conversion rate optimization by making it easy for them? Limiting your fields of information that’s required to set up an account or process an order are a couple of the best ways to ensure that your guests will be motivated to proceed to the checkout phase. Also, make sure that you’re getting the important stuff — name, address, billing information — but skipping over large information sections such as requiring them to fill out how they found out about you or why they are purchasing your product or service.

Consider offering a guarantee

A great way to encourage potential customers to follow through with a purchase is by reassuring them that they have very little to lose when they order. So, if you’re able to, consider offering minimal risk purchases through the use of a store-wide, money-back guarantee policy. While you may receive a few returns here and there from unhappy customers, the increased number of sales will far outweigh what you’ll lose.

Advertise testimonials on your website

Word-of-mouth is a powerful thing and since you own and operate an e-commerce store, your conversion rate optimization will strongly rely on past customers informing new ones. That’s why using your customer’s testimonials can work well as an advertising tool. Whether you place them strategically on product pages or get a website developer to create a page specifically, displaying your past successes for visitors to see will help promote future purchases.

Use attention-grabbing headlines

Creating a headline that grabs the attention and curves the appeal of your audience can prove to be a tricky task, but if you have design team helping you out, you’ll be able to test the look of your website on a smaller scale before attempting the full-scale version. You can also use headlines as a way to tap into your emotional reserves by embellishing emotionally-charged words. This type of diction creates excitement around your product or service and will help to encourage guests to take action.

There is no definitive secret to creating high conversion rates and there may even be a process of trial and error involved. Just remember that your goal is to connect with your visitors on a level that makes you stand out and then your conversion rates will follow.

Online Shops That Customers Will Love

Shopping from the comforts of your home is one of the greatest feats of the 21st-century and while it’s convenient and innovative for the customers perusing through search engines, it can be challenging to keep up with the times if you’re an e-commerce business owner. With so many new Zen Cart web developments on the rise, keeping up to date on trends and industry must-haves can be tiresome and time-consuming. So, while there are plenty of opportunities to make a killing in e-commerce, there are also lots that can easily be overlooked when you’re trying to juggle all of the work yourself. So, if you want to build a store that’s flawless, leading customers to make follow-up purchases, then continue reading to learn how you can develop your site to keep them coming back for more.

Mobile optimization matters

Online purchases that are made by the means of a smartphone are expected to rise to 53.9% by 2021, which means that mobile shoppers will be accounting for over half of e-commerce purchases. Although if that whooping statistic isn’t enough to have you feeling motivated, how about taking a look around and observing how many people in your vicinity have their eyes on a screen? It’s overwhelming to think that you could be missing out on the traffic that’s supplied through mobile shopping. So, get your website working on a small screen and start tapping into the search rankings of new e-commerce buyers.

Keep your focus on security

As we just mentioned, the number of mobile users is growing, which means that shoppers are rightfully worried about protecting their security. While it’s easy to input your personal or credit information into a website’s database, it’s hard to forget that your information is now stored and has the potential to become accessible for proficient internet hackers. That’s why if you’re looking to upgrade or build an e-commerce website from scratch, you’ll want to set aside a small budget to safely protect and secure your shopper’s details.

Once a customer decides that they want to make a purchase their cares shift towards the seamless purchasing process and how quick their order will be received. So, in a world where mobile purchases are slowly becoming more desirable than brick and mortar purchases, your online store needs to possess the modern means of payment accessibility and shipping options.

What e-commerce upgrades are on your Zen Cart development to-do list?

Mobile web design

The growing prevalence of mobile traffic has made it important for businesses to invest in the development of a mobile-optimized website. After all, more purchases than ever before as being made through the use of smartphones. So, with two primary methods of mobile optimization currently being used to service developing websites, the question remains whether you should invest in responsive or adaptive web design.

What is the difference between these two designs?

Responsive and adaptive web designs both serve a purpose when it comes to the functionality and fluidity of a professional website. But how do they differ?

When you break down the fundamentals of the following designs, some subtle elements affect the fluidity of the webpage. For example, if you take your fingers and drag the corners of the browser to adjust the size of the window, note what happens to the content on the page. If the text boxes and images scale down or shuffle upon this action, you have a responsive design. However, if nothing changes or moves until you the browser reaches a certain size, then you have an adaptive design.

Breaking down the characteristics of a responsive web design

Developers building a responsive web design use a single layout, allowing them to scale it up or down based on the needs of the device resolution and through techniques like media queries and CSS manipulation. For example, they can build it so that the image on the page will always take up 30% which would guarantee to catch all current and future optimization possibilities. While responsive web designs are a lot of work at first, designing layouts for what seems like infinite screen sizes, it’s far easier to maintain in the long-run. As long as the responsive design implementation is made successful, the changes will seamlessly work across all resolutions and ensure that your efforts are counterbalanced against the need for any ongoing maintenance.

So, which method will you go for?

Ultimately, the ideal mobile web design method comes down to your budget and preference. If you’re starting a website from scratch, responsive is the way to go. However, if you’re simply trying to make your current website optimize across varied screens, an adaptive approach is best suited for your needs.

So, are you ready to hire a developer to build you something truly unique?